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Latest Commentary Rethinking the Checkoff Concept |
Every commodity checkoff meeting_ I have ever attended has been about one thing: building demand. Beef_ pork_ corn_ soybean_ dairy_ veal_ cotton_ turnips_ whatever_ the goal of producer funded and controlled programs has always been about increasing the price of the commodity by improving demand. But what happens if you succeed? What happens when the price of your product goes higher than you_ or anyone else in the industry_ could have imagined. What happens when_ almost overnight_ all your demand dreams come true? That is just what has happened to corn and soybean producers. Corn and soybean prices have hit new record high price levels while floods have devastated millions of acres of cropland in the Midwest. Even a Purdue Ag economist said the price of corn is too high. Against this background_ the last thing you want to be talking about is increasing demand. Read More...
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Rethinking the Checkoff Concept
Why Americans are Worried about the Corn Crop
Lack of Horse Sense Makes Congress Look Like a Horse‘s @**
A New Kind of Farmer With Some of the Same Old Problems
The Dirty Little Secret Behind the Ethanol Hysteria
What Will They Say About Us in 40 Years?
The Forgotten Renewable Resource
Sgt. Friday Says, “Just The Facts Ma’am”
World Food Shortage, What A Riot
Innovation, the Silver Bullet for all our Problems
Saving Planet Earth with Indiana Agriculture
Innovation, the Silver Bullet for all our Problems
Don‘t Get Excited - It‘s Only Trade
What Will Happen if Things Really Get Bad
Where Have All The Poor Farmers Gone?
The Difference Between Farm and Rural
The More Things Change, The More They Stay The Same
Popular Music, The New Way to Sell Pork
