Indiana’s MPS Egg Farms Acquires Country Charm Eggs in Georgia

The Krouse family is the sixth-generation family-owner of MPS Egg Farms in North Manchester, Indiana. From left to right: Dan Krouse, co-CEO; Bob Krouse, Chairman of the Board; and Sam Krouse, co-CEO. Photo courtesy of MPS Egg Farms.

MPS Egg Farms (MPS), which is based in North Manchester, Indiana, has announced they have acquired Country Charm Eggs based in Gillsville, Georgia. This is MPS’s first expansion into the southeast United States.
The purchase of Country Charm Eggs adds about 1.8 million egg-laying hens to MPS’ current overall flock of 12 million hens.
Country Charm is a second-generation family egg business founded in Georgia with 140 employees. It produces nearly 600 million eggs annually on its state-of-the-art farm and with contract growers.
With the addition of Country Charm Eggs, MPS now has farms in Indiana, Illinois, Texas and Georgia, as well as nearly 750 employees.
In 2020, MPS acquired Feathercrest Farms of Texas, and, in December 2022, MPS and The Kroger Company announced a strategic partnership to bring the innovative and proprietary Kipster egg farm model to the United States.
The sixth-generation family-owned egg company was an early adopter of cage-free egg production, building its first cage-free farms in 2008.
MPS is led by brothers and co-CEOs Dan and Sam Krouse.
“While MPS has Midwestern roots, we have an exciting future ahead as a national egg producer, serving a wide range of customers with the same outstanding service, high-quality products, attention-to-detail and commitment to doing all that is needed to deliver on that promise,” according to Dan Krouse.
“MPS has been intentional about growth—doing so in a strategic way that leverages our commitment to customer excellence and high quality, while also aligning with businesses that share our core values and our unwavering dedication to animal care and food safety,” said Sam Krouse. “The Booker family has built an incredible foundation of personalized customer service and a thriving egg business thanks to an exceptional team of employees, and we are honored to carry that legacy forward under the MPS banner.”
“Country Charm and MPS share the same values, vision, and dedication to our customers and employees, which will support a seamless transition of our business,” said Brent Booker, managing member, Country Charm. “I look forward to seeing MPS’s leadership and innovation and am thrilled that the Country Charm team will contribute to that shared success.”

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