The board of directors of Hoosier Ag Today, LLC has welcomed Molly Nichols effective January 1, 2026. Nichols has also been promoted to Vice President of Sales & Affiliate Relations.
“Molly is a pleasure to work with, and we hear that from her clients as well,” says network president Eric Pfeiffer.
Nichols, who has been with the company since 2022, will continue to manage sales for both Hoosier Ag Today and Michigan Ag Today. She remains the connection between affiliated radio stations and the networks. Nichols will lead the search for a new salesperson to join the networks in 2026.
“The Hoosier Ag Today team is outstanding in its service and dedication to farmers, and I am both honored and humbled to be playing a larger role within the organization,” says Nichols. “I truly enjoy connecting agribusinesses with our audience and connecting radio stations with our local farm programming, and look forward to growing my sales and service team in 2026.”
Pfeiffer stated, “She’s a tremendous addition to our board and ownership team. I look forward to growing this company with Molly for many years to come!”
About Hoosier Ag Today/Michigan Ag Today
Hoosier Ag Today was founded in 2006 for the specific purpose of serving the informational needs of the Hoosier agricultural community. HAT currently has over 70 radio stations broadcasting its programs. In addition, HAT operates a multimedia website, mobile app, multiple social media platforms, and publishes a daily e-mail newsletter. In 2008, 2010, 2012, 2016, 2018, 2020, 2022, and 2024, Hoosier Ag Today was rated the most listened to farm radio network in Indiana by Ag Media Research. In 2019, Hoosier Ag Today purchased Michigan Ag Today, a 33-station farm network serving the Michigan farm community. MAT also has a website, MichiganAgToday.com, and a mobile app.
