Maximizing profitability is the name of the game for corn and soybean growers—and the best place to start is with your seed brand.
“Our focus is getting the maximum return dollars back to that grower for every acre they’re looking at,” says Robert Cossar, Seed Innovation Experience Manager at CROPLAN® Seed.
He tells Hoosier Ag Today that the CROPLAN product line-up of elite genetics to help growers select the right seed to match their field conditions and management practices.
“CROPLAN is about localizing that genetic and trait selection,” he says. “We have access to germ plasm across the industry and across all the major genetic providers. We’re accessing those genetics from multiple entities and breeding programs. Also on the trait side—it really allows us to bring together the best genetics and the traits for that local environment.”
He says CROPLAN also focuses heavily on retail agronomists who are local to growers.
“They’re the ones who know the farm the best or the one who knows that grower’s management style,” says Cossar. “When we sell CROPLAND Seed, we really believe that local retail agronomist is the best source of that, and we’re arming them with the best seed for that local environment.”
Cossar adds that CROPLAN can also boost your return on investment (ROI) with their Answer Plot® Program.
“We’re going into our 28th year of the Answer Plot Program,” he says. “We’re looking not only at how we can help drive innovation, but also drive that ROI conversation with growers.
“We’re supplementing our Answer Plot replicated data with our new Proven Ground trials. This allows us to take what we learn with the Answer Plot Program, carry it to a grower’s field, look at the key hybrids under their management, and get real world, local insights. It really helps continue to dial in those management pieces,” he says.
For more information about CROPLAN, visit at Booth #3081 at Commodity Classic from Feb 25-27. You can also talk to your local CROPLAN retailer—or visit CROPLAN.com.
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