Few people hear from as many corners of agriculture as Shaun Haney does. Through his work, he hears firsthand what's weighing on growers and what's shaping their decisions for the season ahead. As planting approaches, we sat down with Shaun to explore what's surfacing in his recent conversations. From tightening margins and rising fixed costs to labor and weed challenges, he breaks down the pressures shaping today's farm economy and how producers are responding. For many, it comes down to knowing your numbers and making decisions based on return on investment, not just upfront expense. He also shares where the opportunities lie, from stronger farm management to emerging technologies, and what continues to make him optimistic about the future of ag. It's an honest look at the realities growers are navigating and the possibilities that still lie ahead for agriculture. Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics