We are back in Grace, Idaho, talking with fifth-generation farmer, Ryan Christensen, about the importance of return on investment (ROI) and yield. Ryan shares what ROI actually means, why it's important, and why he farms for a greater ROI over a greater yield (hint: it's all about profitability). Tune in to hear how Ryan has improved and increased the ROI of his operation, from implementing conservation tillage to testing out new methods of fertilization. Plus, he shares how he evaluates his ROI using real-time data and on-farm technology. Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics