In Louisville Exhibitors make Case for Taking Plunge on Equipment

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New equipment at farm machinery show

The largest indoor farm show in the country opened Wednesday with good crowds and plenty of ag equipment on display. In the midst of a tight ag economy it’s important to get that equipment in front of producers at shows like the National Farm Machinery Show in Louisville, even if they’re inclined to hold tight on machinery spending.

For Kubota, Kent Brown says it’s important to have a versatile offering, like their new M series high horsepower tractors.

“One thing I’ve talked to a lot of farmers over the last 6-8 months about is that we realize times are tight right now and that we can offer a tractor that can be an all-around tractor.  With the harder times in the ag market, people aren’t going to be buying application-specific tractors. The M7 specifically can be their loader tractor. They can plant with it. They can pull some light tillage with it, and it can be that multiple use tractor all around the farm.”

Brown explained the “Demo Me” signs at their booth and how the opportunity benefits farmers.

“We’re planning on our demo events and we’ve got an opportunity for customers to go online and sign up for the demo events. They’ll receive notification of when an event is coming to their area.”

Brown says at the demo events “we’ll be working with our dealer and our local ag products specialists to setup what attachments are relevant for their area and applications. So it may be from running our loader to pulling an implement like a Great Plains Turbo-Max or running a baler.”

Learn more at http://kubota.com/ and hear more from Brown here:Kent Brown M7 update

During the opening day of the show the Kentucky State Fair Board CEO made a joint announcement with the Association of Equipment Manufacturers that those two organizations have a verbal agreement that AEM will assist with management and co-promotion of the show starting in 2018, and will have an equity position in the future growth of the show.

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