Indiana Grown is rapidly approaching the 1000 member mark in just a few short years. It’s a statewide branding initiative that allows members to use their logo on their products to let consumers know what products truly come from Indiana so Hoosiers can buy from and support local Indiana companies. Heather Tallman, Member Development Program Manager says, “We are here to elevate, promote, and raise awareness for the agricultural products that are being produced within Indiana.”
Chris Canal, owner of Hoosier Popcorn, was one of the over 70 exhibitors on display at Fantastic Food Fest 2018 presented by Indiana Grown that was held at the State Fairgrounds over the weekend. He says that his company’s partnership with Indiana Grown is really a perfect marriage. “Indiana Grown does a really nice job of bringing awareness to the consumers so the consumer knows they are going to find a product that comes from Indiana. And then also helping to sponsor events like this to allow companies like our Hoosier Popcorn, and all these other local companies, be able to showcase their products.”
Mark Boyer, owner of Healthy Hoosier Oil and a corn, soybean, and wheat farmer in Converse, said that he was just looking for an additional revenue stream in this tough economic climate when he started to research oil crops. After that, he wasn’t sure what to do, but Indiana Grown helped him through the process. “Being a farmer, I had absolutely no understanding of food distribution network and promoting your own products. The Indiana grown program gives you a platform and helps you network with other growers and with distributors. That has been absolutely vital to our success.”
Boyer says his product can be found in Kroger stores throughout the state on the Indiana Grown kiosk or shelf along with products from other members. Back by popular demand this summer will be the Monumental Marketplace where members will take over Monument Circle in downtown Indy in a farmers market-style event. Indiana Grown members and partners include farmers, producers, processors and artisans, as well as retailers, grocers and restaurants. If you fit into that category and are interested in membership visit indianagrown.org/join. There is no cost to become a member.
See interviews from the event on the Hoosier Ag Today Facebook page.