Farm broadcasting has been a constant in the daily lives of farmers and ranchers for more than 75 years and continues to prove its worth in delivering live, local and current agricultural news today. Recent research conducted by the National Association of Farm Broadcasting (NAFB), found 88 percent of farmers in the U.S. listen to farm broadcasting three or more days per week. Farm radio continues to connect with the agricultural community daily, providing key knowledge on the day’s biggest ag news.
Farmers were also asked about their daily news sources for farming, agricultural news, weather, and markets. They ranked radio as the leading source of daily ag news during 2017. Average ratings on the top daily news from 2017: 79 percent farm radio, 52 percent farm TV, 36 percent farm publications, and 19 percent internet sites. This continues to provide insight into the daily media habits of the agricultural industry; non-digital media sources continue to dominate the ag media landscape.
Additional research will be conducted later in November-December to wrap-up a full year Farm Radio Usage Study. For additional information on the NAFB Research, please contact Tom Brand at firstname.lastname@example.org.