381. Indiana State Fair’s Cindy Hoye on 15 days of agbioscience innovation + creating a meaningful consumer experience

For the first time in Agbioscience video history, we have taken the show on the road; and not to just any venue…but to the iconic Indiana State Fair. Spanning 15 days that welcome hundreds of thousands of visitors, those consumers and small businesses help to generate millions for the regional economy in its two weeks run. Today our guest host Kenda Resler Friend from KRF Public Relations is joined by Indiana State Fair Executive Director, Cindy Hoye, to talk the impact of consumer experience, agbioscience innovation and the fairgrounds beyond these two weeks. We get into: Cindy’s perspective on the 2025 Indiana State Fair, its new attractions and consumer feedback Marrying time-honored traditions with new themes The underpinning of agbioscience innovation and education as the foundation for the Indiana State Fair and its 15 days  Bringing veterinary science to the fair via a partnership with Purdue University that allows Q&A opportunities between consumers and vet students on modern agriculture practices How young leaders are developed through the spirit of 4-H, competition and hard work each year Leveraging the other days of the year to invest in the Indiana State Fair property in order to give back to the state What’s ahead for the Indiana State Fair