369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity

The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into:  What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods What a peptide is, and how it works Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep How Nora’s conversations go with big food brands when they understand the power of peptides The moments where she understood her own differentiation as an innovator Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system What’s ahead for Nuritas