414. Indigo Ag’s PJ Smith on the convergence of agbioscience, sustainability + data, the launch of Nemora + farmers shaping innovation priorities

For farmers looking ahead to a fresh growing season, decisions for their operations require clarity and a certainty around impact and ROI – from inputs to innovation adoption. This week, we are joined by PJ Smith, Senior Global Product Manager at Indigo Ag, to get into soil health’s impact on our food system; and how strengthening agriculture today helps reduce risk and protect food security for the future. Highlights include:  The work Indigo Ag is leading and problems their team solves through innovation Conversations with farmers right now as they look ahead to the growing season, their concerns and how they are making decisions based on their needs Indigo Ag’s unique intersection of ag, sustainability and data  Balancing opportunities that data can provide with a hesitant mindset that can sometimes linger around a farmer’s data, technology adoption or participation in emerging technologies Benchmarks and measures of success the Indigo Ag team has in front of them over the next 3-5 years Indigo Ag’s launch of Nemora to fight soybean cyst nematode, the leading cause of soybean loss in the U.S How in-field experience with farmers shapes R&D priorities for Indigo Ag PJ’s thoughts on their biggest room for growth Farmers as a part of the solution to climate and sustainability challenges over the next decade and where he sees shifts and changes coming in the market What’s ahead for Indigo Ag in 2026